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// Clients  ·  3 films

McDonald's

// The work

McDonald's made 3 films with Ahmed Gonaim. Post-production out of Riyadh: editing, compositing, motion graphics, colour and AI workflows.

Client
McDonald's
Films
3
Role
Post-production
// The films
// The work on each

McDonald's — Hero

An interview film with a device worth protecting: printed photographs hand the audience a face before the voice arrives. The edit is structured around that hand-off, so the pictures do the introducing and the interviews are freed to say something specific instead of stating who is speaking. Selecting for the moments people stop performing is most of the work on a film like this; the rest is resisting the urge to cut away from them.

اقرأ هذه الصفحة بالعربية
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