// 035 · COMMERCIALS
McDonald's — Hero
// BRIEF
An interview film with a device worth protecting: printed photographs hand the audience a face before the voice arrives. The edit is structured around that hand-off, so the pictures do the introducing and the interviews are freed to say something specific instead of stating who is speaking. Selecting for the moments people stop performing is most of the work on a film like this; the rest is resisting the urge to cut away from them.
WATCH ON VIMEO ↗- CLIENT
- McDonald's
- CATEGORY
- COMMERCIALS
- ROLE
- Filmmaker
- CRAFT
- EDIT
- STUDIO
- Direct Group · Riyadh
// THE WORK ON THIS
Post-production in Riyadh by Ahmed Gonaim — commercials & ads, reels & social video, ai video & ai workflows.
// MORE WORK
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