HOME WORK SKILLS CONTACT
← ALL WORK
// 035  ·  COMMERCIALS

McDonald's — Hero

// BRIEF

An interview film with a device worth protecting: printed photographs hand the audience a face before the voice arrives. The edit is structured around that hand-off, so the pictures do the introducing and the interviews are freed to say something specific instead of stating who is speaking. Selecting for the moments people stop performing is most of the work on a film like this; the rest is resisting the urge to cut away from them.

WATCH ON VIMEO ↗
CLIENT
McDonald's
CATEGORY
COMMERCIALS
ROLE
Filmmaker
CRAFT
EDIT
STUDIO
Direct Group · Riyadh
// THE WORK ON THIS

Post-production in Riyadh by Ahmed Gonaim — commercials & ads, reels & social video, ai video & ai workflows.

// MORE WORK
SEE ALL 35 PROJECTS →
GET IN TOUCH