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Al Asima — Music Video

// BRIEF

A rap video for Cozap, cut in Riyadh. Editing to a rapper is not the same job as editing to a beat: the bar is regular and the delivery is not, so the cuts follow the phrasing — landing where a line breaks rather than where the drum falls. That is what keeps a performance video feeling spoken instead of metronomic, and it is why the same track cut on the beat would feel a half-step behind the vocal.

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Direct Group · Riyadh
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