Commercials & Ads
An advert has one job and a few seconds to do it. Thirty of the projects behind this site are commercials, and the difference between the ones that work and the ones that do not is almost never the footage.
This is the finishing end: the cut, the motion, the effects, the grade and the sound, taken from a campaign shoot to a set of masters in every duration and ratio the media plan calls for.
Ahmed Gonaim is a video editor and filmmaker in Riyadh, Saudi Arabia. Commercials & Ads for government bodies, brands and production agencies across Saudi Arabia and the Gulf.
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- Commercials & Ads
- BASED
- Riyadh, Saudi Arabia
- EXPERIENCE
- 15+ years
- LANGUAGES
- Arabic · English
- STUDIO
- Direct Group · Riyadh
- The cut — and the alternate cuts worth arguing about
- Motion graphics, product callouts and end frames
- Clean-up, removals and compositing
- Colour grade and finishing to broadcast spec
- Every duration and ratio the buy needs, from one master
TV · cinema · YouTube pre-roll · in-feed social · out-of-home
Can you deliver the 6s, 15s and 30s from one shoot?
That is the normal ask, and it is planned into the edit rather than cut down from the long version afterwards — a thirty trimmed to a six is almost always a bad six.
Do you handle the vertical versions?
Yes, and they are reframed rather than cropped. A centre crop of a wide commercial throws away the composition somebody paid a director for.
Arabic and English versions?
Both, including the typography. Arabic titling is not an English title with the text swapped — the line breaks, the alignment and the rhythm of the reveal all change.