AI Stills & Design
AI design starts before the camera does: before a film is shot, somebody has to see it. That used to mean a sketch, a mood board and a conversation where everyone nodded at different pictures in their own heads. Generated stills end that argument early, and they end it cheaply — a look can be agreed in an afternoon instead of at the shoot.
The tools are the easy half. Anybody can produce an arresting frame; the work is producing forty that belong to the same campaign, hold a brand's colour and typography, put Arabic on the page as Arabic, and survive being printed, posted and cut into a film.
Ahmed Gonaim is a AI designer and filmmaker in Riyadh, Saudi Arabia. AI Stills & Design for government bodies, brands, production agencies and studios across Saudi Arabia and the Gulf.
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- AI Stills & Design
- BASED
- Riyadh, Saudi Arabia
- EXPERIENCE
- 15+ years
- LANGUAGES
- Arabic · English
- STUDIO
- Direct Group · Riyadh
- Concept frames and look development before a shoot
- Key visuals and campaign stills, generated and art-directed
- Storyboards and animatics from a script
- Set, location and product visualisation that cannot be photographed
- Extending, cleaning and retouching photography that already exists
- Arabic typography set on generated art as Arabic, not as decoration
- Delivery as layered, editable files rather than a flat export
Key visuals · concept frames · storyboards · campaign stills · pitch decks · social artwork
- Generation
- Midjourney · Adobe Firefly · Flux
- Art direction and finish
- Photoshop · Illustrator · After Effects
A generated frame is a first draft with unusually good lighting. Everything that makes it usable — the crop, the palette, the type, the consistency across a set — happens after it.
Can it match our brand?
That is the part that takes the work. Generation alone drifts — a second image rarely shares the first's palette or lens. Holding a brand across a set means art-directing the generation and then finishing the results by hand, which is why this is a design job and not a prompting one.
Can you set Arabic type on the artwork?
Yes, and it is worth asking about, because generated art with Arabic in it is almost always wrong — the letters do not join and the words are not words. Type goes on afterwards, set properly.
Do we own what comes out?
The finished files are yours. Where a generator's own terms matter for commercial use, that is worth settling before the work starts rather than after, and it is a question with different answers per tool.