Reels & Social Video
A reel is not a short film. It is a hook, a hold and a reason to watch it twice, and everything about the edit — the first frame, the caption timing, where the sound drops — is aimed at a thumb that is already moving.
As a reels editor in Riyadh the work is cut for Instagram, TikTok, YouTube Shorts and X, with the typography set in Arabic as carefully as in English — which is most of the difference between a reel that looks local and one that looks translated.
Ahmed Gonaim is a video editor and filmmaker in Riyadh, Saudi Arabia. Reels & Social Video for government bodies, brands and production agencies across Saudi Arabia and the Gulf.
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- Reels & Social Video
- BASED
- Riyadh, Saudi Arabia
- EXPERIENCE
- 15+ years
- LANGUAGES
- Arabic · English
- STUDIO
- Direct Group · Riyadh
- The first two seconds, treated as the whole job
- Vertical reframing that keeps the composition
- Burned-in captions and Arabic typography that sits right
- Sound design and music cut to the platform, not to the film
- Series and variants — the same idea in a run, not a one-off
Instagram Reels · TikTok · YouTube Shorts · X · in-feed brand social
Can you cut reels out of an existing film?
Yes, and it is one of the most useful things to do with a finished campaign. A brand film usually contains four or five reels that were never planned.
Do you write the captions?
The on-screen text is set here, in both languages. The copy itself is better from whoever owns the brand voice, and it is edited to fit rather than rewritten.
How many can you do at once?
Batches are the normal shape of this work — a series shares its look, its type and its sound, which is exactly what makes a feed read as one brand.