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// 027  ·  COMMERCIALS  ·  2024

Alinma Bank — Athar

// BRIEF

The film opens on what people assume about disability and then answers it with ordinary working footage — meetings, presentations, colleagues mid-task. The structure is the argument: each assumption is left standing just long enough to be recognised before the cut contradicts it. Ending on the team photograph works only because nothing earlier reached for sentiment, so the last frame reads as belonging rather than as a message.

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CLIENT
Alinma Bank
CATEGORY
COMMERCIALS
YEAR
2024
ROLE
Filmmaker
CRAFT
EDIT
STUDIO
Direct Group · Riyadh
// THE WORK ON THIS

Post-production in Riyadh by Ahmed Gonaim — commercials & ads, reels & social video, ai video & ai workflows.

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