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// 003  ·  SHOWREEL  ·  2025

Direct Group 2025 Corporate Showreel

// BRIEF

A year of unrelated work has no natural order, so a reel has to impose one. This one alternates finished frames with the sets behind them, which gives the cut a repeating shape to rely on and quietly answers the question a reel always raises about who actually made the work. Forty seconds is the discipline: nothing gets a second beat, and anything that needs explaining is out.

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CLIENT
Direct Group
CATEGORY
SHOWREEL
YEAR
2025
ROLE
Filmmaker
CRAFT
EDIT · MOTION GRAPHICS
STUDIO
Direct Group · Riyadh
// THE WORK ON THIS

Post-production in Riyadh by Ahmed Gonaim — video editing.

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