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// Clients  ·  8 films (2023—2025)

Ministry of Finance

// The work

Ministry of Finance made 8 films with Ahmed Gonaim (2023—2025). Post-production out of Riyadh: editing, compositing, motion graphics, colour and AI workflows.

Client
Ministry of Finance
Films
8
Years
2023—2025
Role
Post-production
// The films
// The work on each

AlUla Conference — Main Film

A child's lantern is the only thing connecting a desert, a market and a working day in another country, which makes it a continuity object doing a job no dissolve could. The light it casts had to be matched across plates that share no lighting at all, so it is built and balanced shot by shot until it belongs to each place — and once it does, it licenses cuts between locations that have nothing else in common. The edit hands the flame forward rather than cutting away from it.

Ministry of Finance — Short Film

The longest film here, and length is the whole problem: education, healthcare, industry, housing, tourism and technology is a list, and a list loses an audience at four minutes. The edit solves it by tying the sectors to a life rather than to sections, so each move forward reads as time passing instead of a new topic. Supporting graphics are kept deliberately quiet — at this length they would become a tic.

AlUla Conference — Opening Film

An opening film that runs on an effect, which means the effect has to survive close attention on a large screen. The light trails are built and tracked per shot so they read as belonging to the rock, the inscription or the street they cross, and the lanterns gathering in the sky is a composite assembled to resolve exactly on the conference identity. The edit gives the whole piece a single upward direction — every cut moves higher than the last.

AlUla — Day 1 Recap

Same-day turnaround, which changes how you cut: there is no time to find a structure, so the day's own order has to be the structure. Arrivals, the stage, the room reacting, the panels — held in sequence and trimmed hard, with the group portrait as the only deliberate ending. A recap earns its place by being fast and being right, and the second matters more.

AlUla Conference — Day 2

A second pass at day two with a different brief: not what was decided but what it was like to be there. That licenses a slower cut, room for hospitality and press moments the recap had no space for, and wide views of Maraya used as rest rather than as establishing. Grading for the building's reflections is the specific problem here — mirrored architecture punishes any inconsistency between shots.

AlUla — Day 2 Recap

Where day one had a single thread, day two runs in several rooms at once — bilateral meetings, roundtables, agreements being signed — and a purely chronological cut would scatter. On-screen type is used structurally here, marking where the film has moved rather than decorating it, which buys the extra minute of running time the wider programme needs.

MOF — National Day

A National Day film has to travel from craft and hospitality to industry and technology without the joins showing as a slideshow. Luminous graphic elements do that work here: they are designed to hand one subject to the next, which is a motion-graphics problem rather than an editorial one. The child facing the national tableau opens and closes the film, and framing it that way lets a long list of subjects resolve into a single point of view.

AlUla Conference — Opening

A highlights film gives up the one structure an event film normally has: it cannot run in order, because order is what a recap is for. What is left is selection — finding the few frames that carry the scale of a gathering and trusting them to stand for the hours around them. The compression ratio is the craft here, and the grade is kept even across very unevenly lit rooms so a minute and a half of unrelated moments reads as one occasion.

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